What’s a tweet worth? Some Wall Street Twitter stars want to know

In the crowded world of finance twitter, some market analysts are looking for a way to get paid for their tweets.

Bespoke Investment Group co-founders Paul Hickey and Justin Walters, with the help of Centric Digital, quietly launched a paid, private Twitter channel product called Premo Social on July 13. For about $10 or more a month, subscribers can get live market and economic analysis in their
Twitter feeds from Bespoke, Ritholtz Wealth Management CEO and CNBC contributor Josh Brown, T3Live’s Scott Redler or macroeconomics blogger Mark Dow.

“We wanted to come up with a way to distribute our content in the fastest way possible,” Hickey told CNBC. He noted that some of Bespoke’s time-sensitive reports often took too long to reach clients through email, so creating a subscription service on top of Twitter allows for real-time distribution to a large, existing user base.

Premo Social is completely independent from Twitter and the social media company didn’t respond to a request for comment on this article. Premo’s system automates the authorization process for adding new followers to a private Twitter feed, while collecting a fee along the way.

“If a social media platform’s goal is to keep eyeballs, this only enhances that goal,” Hickey said.

Bespoke, Josh Brown and the other initial Premo account holders already have tens of thousands or more followers on Twitter. But the selling point for subscribers is tweets that “avoid some of the more personal stuff” and provide “actionable, thought-provoking” analysis, Hickey said.

 

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